What I Do
Strategy. Experience. Innovation.
I help people turn complex ideas into products customers understand, trust, and adopt.
Product Strategy
Aligning user needs, business goals, and technology opportunities to define product direction.
Experience Design
Creating intuitive, accessible experiences that reduce friction and drive adoption.
AI Product Development
Designing and building AI-integrated applications using generative AI, automation, subscription platforms, and modern development workflows.
Team Leadership
Leading cross-functional teams across design, product, engineering, and business stakeholders.
Cutting-Edge Gatherings
HP Instant Ink
Subscription Experiences at Global Scale
Led product and experience initiatives supporting HP’s subscription ecosystem, helping simplify onboarding, account management, and customer retention for millions of users.
✓ PRODUCT MANAGEMENT
✓ UX STRATEGY
✓ SAAS
ARIZE by HP
Bringing 3D Printed Orthotics to Healthcare
Led experience design for HP’s healthcare platform enabling practitioners to design and manufacture custom 3D-printed orthotics.
✓ HEALTHCARE
✓ ENTERPRISE SOFTRWARE
✓ EXPERIENCE LEADERSHIP
AI Subscription Platforms
Applying Generative AI to Real-World Products
Designed and launched AI-driven subscription platforms integrating conversational interfaces, voice input, personalized workflows, payment systems, and AI-powered content generation.
✓ AI DEVELOPMENT
✓ PRODUCT DESIGN
✓ SERVICES INTEGRATIONS
UX/UI Design Engagements
For more than 20 years, organizations have brought me in to solve complex UX and product challenges. Working with startups, agencies, and Fortune 500 brands, I’ve led research, strategy, and experience design initiatives across healthcare, automotive, ecommerce, enterprise software, and consumer products—helping teams transform ideas into intuitive, impactful digital experiences.
AI Subscription Platforms | 2025 – Present
Designed and launched AI-powered subscription services integrating conversational interfaces, voice input, personalized workflows, payment systems, and AI-generated content. Leveraged modern AI development tools to rapidly prototype, validate, and deploy new digital products.
HP Instant Ink | 2023 – 2025
Helped transform HP Smart from a printer setup application into a unified platform connecting customers to HP products, services, and subscriptions. Led cross-functional initiatives focused on onboarding, engagement, and subscription growth across HP’s global ecosystem.
HP Global Experience & Design | 2023
Defined and delivered cross-platform experiences supporting customer engagement, product adoption, and subscription growth across HP business units. Partnered with engineering and design teams to create more cohesive digital experiences at scale.
Arize by HP | 2018 – 2023
Led experience design for HP’s healthcare platform enabling practitioners to prescribe and manufacture custom 3D-printed orthotics. Guided product strategy, user research, and design execution while pioneering mobile 3D scanning experiences using iPhone TrueDepth technology.
Arbonne International | 2014 – 2018
Led experience strategy for a complete digital transformation of the Arbonne brand, helping independent consultants grow their businesses through improved customer experiences, ecommerce capabilities, and integrated marketing initiatives.
Alameda Alliance for Health | 2013
Helped prepare Alameda Alliance for participation in California’s Health Insurance Exchange, supporting healthcare enrollment and member services through improved digital experiences.
SocialCare by Health Symmetric | 2012 – 2013
Designed an iPad-based electronic health records application enabling healthcare providers to capture SOAP notes and share patient records in compliance with Meaningful Use requirements.
DudaMobile | 2012
Helped simplify a complex website builder platform, improving usability and enabling customers to more easily create and manage mobile experiences.
ecomom | 2012
Redesigned the ecommerce experience to improve customer acquisition, retention, and overall brand engagement.
Public Storage | 2011 – 2012
Designed operational tools enabling managers to support customers, process rentals and payments, and manage facility operations more efficiently.
Toyota | 2010 – 2011
Led user research and experience strategy for Toyota North America’s intranet, exploring social collaboration tools and executive dashboards to improve communication and employee engagement.
Saatchi & Saatchi | 2008 – 2010
Supported Toyota’s customer loyalty and brand engagement initiatives through user research, social strategy, and experience design for programs including Toyota Rewards and Toyota Conversations.
Ethicon Endo-Surgery | 2009
Developed UX strategy for consolidating 28 healthcare brands into a unified digital ecosystem, aligning stakeholders around a shared vision and scalable experience framework.
Hospitality Marketing Concepts | 2006 – 2008
Designed the Viola Hotel Rewards platform and partner tools supporting a global hotel loyalty network and improving customer engagement across participating brands.
MRM / McCann | 2005 – 2006
Led experience design initiatives for Microsoft, Intel, and General Motors, contributing to projects including Windows Vista, Media Player, reseller platforms, and digital brand experiences.
E! Online | 2006
Contributed to the redesign of E! Online, helping modernize the entertainment platform and improve audience engagement.
SAIC | 2004 – 2005
Designed an internal stock management platform enabling employees and administrators to securely manage private stock transactions.
Lexus | 2004
Facilitated the redesign of Lexus.com, introducing new approaches for showcasing vehicle offerings and concept vehicles.
Sony Electronics | 2004
Customized a B2B commerce platform enabling organizations to manage employee purchasing programs for Sony products.
Deloitte & Touche | 2003 – 2004
Improved a nationwide workforce scheduling application, enhancing usability and supporting large-scale HR operations.