Traffic.com provides digital,
real-time accurate traffic reports online, over the phone
and to the radio. They provide updates on average speeds,
point-to-point travel times and traffic congestion (providing
speed and distance influenced by car volume).
Challenge:
While Traffic.com has superior technology to their competition,
they didn't have a very usable site, nor was their ability
to provide great service reflected in their website design.
Their competitors may not have had better technology but because
their site was easier to use Traffic.com lost market share.
They needed a showcase site to entice users to come to them
over their competitors, the site should make users aware that
Traffic.com could be their online destination for real-time,
flexible, user-friendly traffic reports and road conditions.
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Solution:
A user centered design process to used in the re-design of
the Traffic.com site was paramount in deciding what features
consumers would use, how Traffic.com would differentiate themselves
from their competitors and how the users would like their
traffic delivered. UX Designs provided a plan for the Focus
groups, label tests, and prototyping that were used to understand
user needs, perceptions and behaviors. In the end the team1
executed a world class design that sets Traffic.com apart
from its competitors, emulates the Traffic.com brand, and
puts the user at ease with the technology.
http://www.Traffic.com
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