Sony is one of the largest and
most diverse companies competing in the entertainment and
electronic arena. Their products range from cell phones, PDAs,
TVs, Radios, DVD players and every form of entertainment medium.
Sony needed to better service their B2B customers by providing
them with better access to products and services while assisting
customers with normal business to business transactions.
UX streamlined IBM's Web Sphere product allowing companies
to select standard product packages and receive their negotiated
product rates. The Sony Call Center was augmented by allowing
customers to initiate online assistance and provide a more
consist interaction with customers based on their historical
buying patterns and service requests.