Sony is one of the largest and most diverse companies competing in the entertainment and electronic arena. Their products range from cell phones, PDAs, TVs, Radios, DVD players and every form of entertainment medium.

Challenge:
Sony needed to better service their B2B customers by providing them with better access to products and services while assisting customers with normal business to business transactions.

Solution:
UX streamlined IBM's Web Sphere product allowing companies to select standard product packages and receive their negotiated product rates. The Sony Call Center was augmented by allowing customers to initiate online assistance and provide a more consist interaction with customers based on their historical buying patterns and service requests.