Sony Pictures Entertainment wanted to explore doing a partnership with ebay for a project called eBayTV. eBayTV would integrate a tv show for local television stations as well as a localized ebayTV web site for local auctions and tv promotions.

Challenges:
To integrate eBayTV with eBay following their existing online branding, interaction design as well as navigation style and nomenclature. To analyze local television web sites and produce a template that could easily augment current station branding across a localized eBay auction.

Solution:
UX created templates for both the national eBayTV web site and a local template used by each affiliated television station for local auctions and TV promotions. Auctions for movie paraphernalia could be displayed on both the national and local level web sites.