Sony Pictures Entertainment wanted to explore doing a partnership
with ebay for a project called eBayTV. eBayTV would integrate
a tv show for local television stations as well as a localized
ebayTV web site for local auctions and tv promotions.
To integrate eBayTV with eBay following their existing online
branding, interaction design as well as navigation style and
nomenclature. To analyze local television web sites and produce
a template that could easily augment current station branding
across a localized eBay auction.
UX created templates for both the national eBayTV web site
and a local template used by each affiliated television station
for local auctions and TV promotions. Auctions for movie paraphernalia
could be displayed on both the national and local level web