Comcast is the number
one provider of cable services across the USA. It has over 21.5
million subscribers. Comcast also has many additional channels
such as high-speed Internet and digital phone.
As part of a larger team(1),
UX Designs worked with Comcast to redesign the home page and
test the conversion rate against their current design.
Challenge:
Increase conversions on the home page. Test the proposed design
on visitors to Comcast.com without disrupting their normal experience.
Metrics would measure the buy cycle (i.e. Conversion), customers
upgrades as well as other Comcast Services. In summary we were
asked to improve their brand performance.
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Solution:
Working in parallel with a visual design team, UX improved
the overall user experience by prioritizing the main areas
of the page and changing the navigation in support of the
targeted user groups.
The customer experience was further enhanced with the use
of a dynamic branding elements to convey Comcast is part of
your lifestyle.
HitBox (HBX) proved our design was successful by increasing
conversion by over 300% in the buy cycle areas and top level
navigation.
http://www.Comcast.com
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