UX brings strategy down to the user group level. The foundation of Experience Strategy is to to build relationships and grow your customers desire to work with you.

First, we uncover "pain points and market opportunities."

We identify goals and objectives for each user groups based on the evaluation of your current system, your marketing goals and competitive landscape. External groups and competitive systems are identified and evaluated to help create a complete set of user profiles and scenarios. Surveys, click-stream analyses, and historical improvements of a system are all part of the foundation for new development.

The purpose of this phase is to align your business objectives with creative marketing goals and other system considerations. At this stage, we especially encourage the involvement of key stakeholders in the development cycle.