Amgen ranked 58th in the annual
list of the 100 fastest-growing technology companies in 2004.
Its e-business group has been responsible for working with
business units as they create web sites to support each pharmaceutical
By providing an easy-to-use intranet, the e-business group
hoped to motivate increased interaction and adherence to branding
standards for all Web-based projects. The organization was
dedicated to assisting each department to produce a map for
enhancing the user experience.
UX assisted Amgen to set branding and technical standards,
develop contacts and user experience design methodology, and
track projects and report metrics to effectively assist project
teams. Largely, we helped the e-business group advocate consistency
and leverage all previous development efforts.