Amgen ranked 58th in the annual list of the 100 fastest-growing technology companies in 2004. Its e-business group has been responsible for working with business units as they create web sites to support each pharmaceutical product.

Challenge:
By providing an easy-to-use intranet, the e-business group hoped to motivate increased interaction and adherence to branding standards for all Web-based projects. The organization was dedicated to assisting each department to produce a map for enhancing the user experience.

Solution:
UX assisted Amgen to set branding and technical standards, develop contacts and user experience design methodology, and track projects and report metrics to effectively assist project teams. Largely, we helped the e-business group advocate consistency and leverage all previous development efforts.