Amgen wanted to raise physician's awareness of IL-1 prior to their release of
Kineret (http://www.kineretrx.com), which addressed the issues
of Interleukin and its role in treating rheumatoid arthritis.
Challenge:
To create an informative resource and provide research to both novice and experienced physicians on Interleukin.
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Solution:
UX accomplished all of the above and helped launch www.interleukin-1.com,
which provided physicians with detailed data, including Power
Point presentations, scientific meeting schedules, rheumatology
milestones, a tracking mechanism for research findings, and
a host of links to credible resources for further information.
IL-1 served as the preliminary resource template for future
pharmaceutical releases. |
