Lexus has revolutionized the luxury motoring experience through its commitment to the finest products and most satisfying automobile-ownership experience.

Challenge:
The company wanted to leverage its offline brand and apply it to the online environment. By evaluating user research and reprioritization business objectives, Lexus hoped to define a new approach for Lexus.com 2006.

Solution:
UX contributed to that ultimate approach. Our work started by reviewing user research, evaluating competitors’ online materials, and performing a heuristic evaluation of Lexus.com to highlight usability issues.

Speaking directly with Lexus owners, we learned what might stimulate their desires to visit a dealership and take a test drive. Ultimately, we provided IA in wire frames, site maps, and an interactive DHTML demo. Interaction guidelines and content strategy were also produced through user path models.

Roundtable discussions were held to solicit information from the marketing managers, branding experts, and Team One Advertising Agency. With them, we were able to refine and deliver a cohesive solution that articulates the Lexus brand in the same way their vehicles define elegance.

http://www.Lexus.com